Sholto Macpherson is a veteran technology journalist and content strategist specialising in business software and digital transformation.

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With over 25 years’ experience reporting on enterprise technology, Sholto has tracked the evolution of cloud accounting and now focuses on one of the most dynamic frontiers in business software: the rise of digital employees and AI agents. His reporting explores how these technologies are transforming finance, operations, and HR to help companies scale smarter and faster.

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Sholto regularly attends major technology conferences in the US and Australia, where he interviews the CEOs and founders of global tech companies to uncover the ideas shaping the future of business.

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He also speaks with the leaders of tech-forward organisations to document real-world case studies — showcasing how ambitious companies are using emerging platforms to build scale-ready infrastructure.

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He has contributed to leading business and technology publications including The Australian, Acuity (CA ANZ), In The Black (CPA Australia), and CRN Australia.

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Sholto is also a long-standing judge for two respected industry awards: the National IT Journalism Awards in Australia and the SuperNova Awards run by Silicon Valley’s Constellation Research.

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Follow him on LinkedIn or explore his latest stories on Scale100 below.