Scale100 is a technology publication for business owners who are ready to scale from $10M to $100M in revenue.
We focus on the systems and platforms that enable sustainable growth – from digital employees and AI agents to ERPs, HRIS, and operational tech stacks.
Our coverage is grounded in the belief that scale isn’t just about selling more. It’s about building the infrastructure to enable that growth without breaking what made the business successful in the first place.
Finance, operations and HR are where competitive advantage is built and maintained. We believe these backoffice functions are the true levers of scale.
Whether it’s automating reconciliation, implementing real-time payroll or integrating AI into workflow decisions, these capabilities separate businesses that scale smoothly from those that stall at complexity.
Scale100 brings together original research, practical vendor analysis and industry trendspotting to help operators choose the right tools and technologies at the right time.
If you're a CFO, COO or founder ready to build the systems that scale your company into a $100M heavyweight, you're in the right place.
Scale100 was founded by veteran business technology journalist Sholto Macpherson
Emphasize what's important to your company
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Our mission
We believe mid-size companies are one of the most powerful forces for economic progress.
Scale100 exists to help the owners of small but ambitious companies join this exclusive and influential group – businesses large enough to generate meaningful employment, drive innovation and contribute materially to society’s advancement.
Why focus on expanding this group? Because mid-size businesses do the heavy lifting in the economy.
They:
- Provide jobs at scale – not just headcount but careers.
- Commercialise innovation and improve productivity across entire sectors.
- Export goods and services, strengthening national competitiveness.
- Generate the taxes that fund infrastructure, healthcare and public services.
- Create ecosystems – supply chains that support smaller firms and younger entrepreneurs.
At $100M in revenue, a business has the momentum to become a national champion. Resilient, recognised, and ready to shape its industry and community.
This is not just a financial milestone. It’s a marker of operational excellence, visionary leadership and long-term value creation.
Our mission is to help more small businesses reach that scale. Not through hype or hacks, but through systems. You don’t get to $100M without repeatable processes, robust infrastructure and the right technology foundation.
Scale100 is your guide to building that foundation, with a particular focus on the platforms that power finance, operations, and HR.
We also track industry shifts across twelve major sectors to surface the opportunities and bottlenecks shaping the path to scale.
If you’re building for durability, impact and growth – we’re building this for you.
