Sholto Macpherson

Editor

Sholto Macpherson is a veteran technology journalist and content strategist specialising in business software and digital transformation. With over 25 years' experience reporting on business technology, he has covered the evolution of cloud accounting and now tracks the impact of AI on finance and operations software.

Sholto regularly interviews technology leaders to explore innovation trends and the strategic direction of enterprise software development. His work focuses on real-world implementations, product strategy and the practical benefits of emerging tech.

He has written extensively for publications including The Australian, Acuity (CA ANZ), In The Black (CPA Australia), and CRN Australia.

Based in Sydney, Australia, Sholto is passionate about helping small businesses grow into national champions by helping them build systems that scale. You can follow him on LinkedIn or explore his latest stories on Scale100.

‍

Recent stories

Could Generative AI Kill Small Business Software?

May 13, 2025

NetSuite’s AI Vision Comes with a White Lotus Twist, Says Founder

May 13, 2025

NetSuite’s AI Chief: “Generative AI Is a Usability Revolution”

May 13, 2025

From pizza to POS, Wabi's spicy proposition for restaurants

May 11, 2025

Xero raises prices and simplifies plans, forcing upgrades

May 1, 2025

Intuit builds "done-for-you" tax model based on AI

May 11, 2025

Got a quick question? Ask the CPA in your pocket

May 11, 2025

How Accountants will Use AI assistants for Tax Advice

May 11, 2025

How Oracle NetSuite is Using Generative AI to Accelerate Finance

May 11, 2025

What is Intuit's GenOS?

May 11, 2025

<script> !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware"];analytics.factory=function(e){return function(){var t=Array.prototype.slice.call(arguments);t.unshift(e);analytics.push(t);return analytics}};for(var e=0;e<analytics.methods.length;e++){var key=analytics.methods[e];analytics[key]=analytics.factory(key)}analytics.load=function(key,e){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);analytics._loadOptions=e};analytics._writeKey="e34MWdq7lp6JpecStM1lIcNuV2Oa0H2L";;analytics.SNIPPET_VERSION="4.15.3"; analytics.load("e34MWdq7lp6JpecStM1lIcNuV2Oa0H2L"); analytics.page(); }}(); </script>  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Person", "name": "Sholto Macpherson", "url": "https://www.scale100.co/authors/sholto-macpherson", "image": "https://cdn.prod.website-files.com/62e401386700c9f16d3e95cb/6304c7f4d57a647e2e58083d_shoto.jpeg", "jobTitle": "Editor", "worksFor": { "@type": "Organization", "name": "Scale100", "url": "https://www.scale100.co" }, "sameAs": [ "https://www.linkedin.com/in/sholtomacpherson/" ], "description": "Sholto Macpherson is a veteran tech journalist and content strategist covering enterprise software, finance, and automation for small to mid-market businesses. He is the editor of Scale100." } </script> </body></html>